Dell's was coming under attack online. Their products were being criticised and their support was being slated. They tried to ignore it, but the noise grew. So they embraced it and are now reaping the rewards of engagement.
In this video, Dell's "Communities and Conversations" man, Bob Pearson, tells how they are doing it.
It's also worth looking at Idea Storm, their ground breaking site which brings their users into the development process.
Tuesday, January 27, 2009
Wednesday, January 14, 2009
Internet is the place to be
OK, so it might be biased, but eMarketer's 7 predictions for the Web in 2009 are positive, leaving little that in media terms, the Internet is the place to be.
1 - No doubt about it, marketers will be cutting back on advertising spending this year.
2 - Among traditional media, newspapers, radio and magazines will see the worst declines.
3 - Advertisers’ pull-back in overall marketing spending, coupled with a serious re-examination of traditional media, will set in motion a series of permanent changes that will affect how media is planned and measured, as well as the media mix itself.
4 - Throughout all this economic shrinkage, the Internet will continue to grow, though at a far more constrained pace. eMarketer projects online ad spending will rise 8.9% in 2009, after an already ratcheted-down rate of 11.3% in 2008.
5 - Despite the general consensus that online will ride out the storm, expect to see a growing contingent of bearish forecasters disparaging its prospects.
6 - Growth in online display advertising will languish—but only in terms of absolute-dollar spending, and the effects will be temporary.
7 - E-commerce, already hammered in 2008, will see growth slip even further, from 7.2% in 2008 to a measly 4.1% in 2009.
For the full story click here.
1 - No doubt about it, marketers will be cutting back on advertising spending this year.
2 - Among traditional media, newspapers, radio and magazines will see the worst declines.
3 - Advertisers’ pull-back in overall marketing spending, coupled with a serious re-examination of traditional media, will set in motion a series of permanent changes that will affect how media is planned and measured, as well as the media mix itself.
4 - Throughout all this economic shrinkage, the Internet will continue to grow, though at a far more constrained pace. eMarketer projects online ad spending will rise 8.9% in 2009, after an already ratcheted-down rate of 11.3% in 2008.
5 - Despite the general consensus that online will ride out the storm, expect to see a growing contingent of bearish forecasters disparaging its prospects.
6 - Growth in online display advertising will languish—but only in terms of absolute-dollar spending, and the effects will be temporary.
7 - E-commerce, already hammered in 2008, will see growth slip even further, from 7.2% in 2008 to a measly 4.1% in 2009.
For the full story click here.
Print is taking a bashing: is it on the way out?
Print media is set to be one of the major casualties of the recession.
Anyone who watches the media will know that print has been losing ground to the Internet for a long time, but the recession is hastening the process. The Bellweather Report shows a record reduction in media spend and print is being his heavily.
It is clear that this is having a real and lasting impact on the industry. Exchange and Mart has announced it is becoming an online only entity, ceasing it's print publication in February.
Stats from the US paint a sorry picture....
... matched by recent numbers showing that the Internet is now the most popular meduim for access news. Is this the beginning of the end?
Anyone who watches the media will know that print has been losing ground to the Internet for a long time, but the recession is hastening the process. The Bellweather Report shows a record reduction in media spend and print is being his heavily.
It is clear that this is having a real and lasting impact on the industry. Exchange and Mart has announced it is becoming an online only entity, ceasing it's print publication in February.
Stats from the US paint a sorry picture....
... matched by recent numbers showing that the Internet is now the most popular meduim for access news. Is this the beginning of the end?
Friday, January 02, 2009
Shipton Mill test
I wanted to check to see how quickly this blog gets picked up by my Google alert for Shipton Mill.
I'll let you know!
Web 2.0 & Social Media
I've been trying to work out how this all fits together and I've come up with the following top level. Any thoughts would be most welcome ...
What is Web 2.0?
Web 2.0 is user generated content. The advances in web technology have made it easy for non-technical users to publish content (copy, photos & video) to the web and they are publishing it in vast quantities.
Where is Web 2.0?
Web 2.0 is in the "social media". Social media is the websites that allow users to publish this content. It includes blogs and community sites, such as Flickr, YouTube, Facebook and Bebo.
Why do Web 2.0?
Web 2.0 is about community. The answer for online communities is the same as it is for any community. Members join for mutual benefit. The benefits for each member may be different (belonging, respect, need) and the price of entry is participation, whether as a creator, critic, collector, joiner of spectator.
Like I said, your thoughts are welcome ...
Facebook Apps
There are pros and cons to open APIs. Lots of people build helpful applications, but they often don't deliver what they promise.
My previous entry refers to adding an RSS feed of this Blog to my Facebook page. The idea is to keep my friends informed with what I've posted on my blog and to generate links to it for SEO. You would think that it would be an easy thing to do, after all you are trying to add "really simple syndication" to through the API of one of the largest online properties.
But a search through the apps fails to find a single RSS app that users actually say works. Very disappointing, if you ask me.
If you know of one that does work, please comment and let me know. Thanks.
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