Internet is the place to be

OK, so it might be biased, but eMarketer's 7 predictions for the Web in 2009 are positive, leaving little that in media terms, the Internet is the place to be.

1 - No doubt about it, marketers will be cutting back on advertising spending this year.

2 - Among traditional media, newspapers, radio and magazines will see the worst declines.

3 - Advertisers’ pull-back in overall marketing spending, coupled with a serious re-examination of traditional media, will set in motion a series of permanent changes that will affect how media is planned and measured, as well as the media mix itself.

4 - Throughout all this economic shrinkage, the Internet will continue to grow, though at a far more constrained pace. eMarketer projects online ad spending will rise 8.9% in 2009, after an already ratcheted-down rate of 11.3% in 2008.

5 - Despite the general consensus that online will ride out the storm, expect to see a growing contingent of bearish forecasters disparaging its prospects.

6 - Growth in online display advertising will languish—but only in terms of absolute-dollar spending, and the effects will be temporary.

7 - E-commerce, already hammered in 2008, will see growth slip even further, from 7.2% in 2008 to a measly 4.1% in 2009.

For the full story click here.