Anyone who watches the media will know that print has been losing ground to the Internet for a long time, but the recession is hastening the process. The Bellweather Report shows a record reduction in media spend and print is being his heavily.
It is clear that this is having a real and lasting impact on the industry. Exchange and Mart has announced it is becoming an online only entity, ceasing it's print publication in February.
Stats from the US paint a sorry picture....
... matched by recent numbers showing that the Internet is now the most popular meduim for access news. Is this the beginning of the end?
No comments:
Post a Comment