Outsell Inc's report claims that in 2008 companies will spend $105.3 billion on online activity (including their own websites) as against $98.5 billion TV, radio and movies.
Interestingly, it isn’t quite as much as the $147 billion they’re likely to spend on print media, up 12% from the previous year.It seems that this is an individual approach to the numbers, but its surely a pre-cursor to more similar headlines in the not too distant future.
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