Tuesday, July 29, 2008

Mobile over hyped - again!

The BBC has run a year long test of TV by mobile phone, which peaked at just 580 users in a day. And monthly content consumption was only 13 minutes. In short, very few used it and those that did, didn't use it very much.

Given the BBC's share of viewing accounted for around 24% on Orange and 51% on T-Mobile, this is not exactly a ringing endorsement of the mobile phone the next great entertainment channel.(Full story)

Back to reality and a bit of logic. The viewing experience on a mobile phone screen, coupled with the usually slow speed that is actually delivered (even when my phone says it's got a 3G connection standard html pages can taken an age to download!) don't deliver.

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