Maurice Levy said at an industry conference that the business model for the advertising industry is outdated and needs to change (full story). And that the basis of the ad industry needed to be looked at.
He said: "The very model of our industry is being called into question. The model today is no longer valid, no longer relevant.
You might have thought that this would represent a significant challenge for a multi-billion pound industry based on this out-moded and irrelevant model. But apparently not, he goes on to say,"Our role will remain strong, firm, indispensable. All we must do is adapt."
Well, I'm glad it's that simple!
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