They say the day is coming when people spend more time using the Internet than they do watching TV, but that's not what this is about. It's about a video programme developed to run on a social network being bought by Five to run on TV.
The 3-minute webisodes of Sophie's Choice will be shown on day-time TV with a fortnightly 30 minutes omnibus. So it looks like the web is beating TV at its core game of programming now, no wonder advertisers are backing it (Online adspend set to overtake TV in 2009).
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