SME Internet Marketing Toolkit

My company, BarnesGraham, has developed a great toolkit for all companies, but targeted at SMEs, say 10 - 100 employees.

It includes a very powerful content management system, full access to all SEO content, integrated email, plus tracking and Adwords from Google.

It gives you everything you are likely to need and is fully supported. If you've got the know-how you can run it all yourself, or we can provide whatever services you are need.

Have a look .... http://www.smeinternetmarketingtoolkit.co.uk/.

Please let me know what you think of it by leaving a comment.

Printed newspapers are dying

The high street has seen the collapse of some big names, Woolworths, MFI and others. But they were all already struggling, they had no clear place in a changing high street.

Is the same thing happening to print, in the face of the digital revolution. As moeny gets tight and there is less to go around, it is the weak that will suffer most.

Some recent headlines show what's happening in the print world:

Metro International runs out of working capital

Poor quarterly results trigger News Corp share price slide

The Shrinking World of Newspapers

The reduction is advertising has hit to bottom line too much. Google's failure to transfer it's digital advertising success to print shows that it's not just about an out dated approach to advertising, it's a fundamental issue about the meduim.

But this is not the only issue. Just as important is the increase in digital as the first place to look for things that you used to find in print. Some examples:

Google takes on Amazon with mobile book service

Sky Sports sees highest site traffic in January

FT.com launches mobile version of website aimed at young users

The message is clear. Digital not print!

GenerationX lead the way

The differences between Generation X (18 - 32 yrs) and Generation Y (33-44 yrs) give a fair indication of the way that the Internet is moving.

The clearest trends (100% change) concern the growing willingness for active involvement, rather than passive consumption. GenX aren't just going online to find things out, they are keen to engange and are active contributers to the web.

This trend is connected to the growth of social networks, both in absolute terms and in their raised profile in the media. Every other story in the new media news at the moment has a social media angle, as the Tags in my bookmarks attest.

It clearly indicates that social networks and user generated content will continue to grow. The challenge is how to use this trend to your marketing advantage.

	GenX	GenY	Change
play games	50	38	32%
watch videos	72	57	26%
send instant messages	59	38	55%
use a social networking site	67	36	86%
create a profile on a social networking site	60	29	107%
read a blog	43	34	26%
create a blog	20	10	100%

(Figures from Study: Sizing up the Online Generation Gap.)