Saturday, February 07, 2009

Printed newspapers are dying

The high street has seen the collapse of some big names, Woolworths, MFI and others. But they were all already struggling, they had no clear place in a changing high street.

Is the same thing happening to print, in the face of the digital revolution. As moeny gets tight and there is less to go around, it is the weak that will suffer most.

Some recent headlines show what's happening in the print world:

Metro International runs out of working capital

Poor quarterly results trigger News Corp share price slide

The Shrinking World of Newspapers

The reduction is advertising has hit to bottom line too much. Google's failure to transfer it's digital advertising success to print shows that it's not just about an out dated approach to advertising, it's a fundamental issue about the meduim.

But this is not the only issue. Just as important is the increase in digital as the first place to look for things that you used to find in print. Some examples:

Google takes on Amazon with mobile book service

Sky Sports sees highest site traffic in January

FT.com launches mobile version of website aimed at young users

The message is clear. Digital not print!

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