Two Dominos employess thought they'd have a bit of a laugh at the companies expense ...
They created a storm which Dominos needed to quell.
The response ...
By taking it head on and in the same channel, Dominos may have turned a PR disaster in to a success. They'll get plenty of air-time and their MD giving a clear message about the importance of hygene in their shops.
Did they manage to quell the storm effectively, or even turn it into a positive. I guess the question is ...
Are you more or less likely to go to Dominos now? (Personally I wouldn't eat there anyway!)
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