How can Twitter helps a small business?
Here's an for an idea I copied from an AdAge article.
1 - put a sign up saying "Follow us on Twitter and get special offers - Twitter.com/senrabmot"
2 - 20 mins before closing time Tweet "First 10 people to come to the shop and say "senrabmot" get a free pizza."
3 - get ready for the rush!
And I was thinking that Twitter marketing was complicated!
Monday, May 18, 2009
Tuesday, May 12, 2009
The end of the age of free - NOT!
There is no doubt that newspapers are struggling in the face of the dual challenge of the rescession and the Internet (see blogs below!). And it is certain that the reduction in ad revenue is crippling them and that they will have to change their business model if they are to survive.
Rupert Murdoch says that he is going to do just that. He is "considering charging for [content on] more of his internet sites". This would of course create a new revenue stream, but only if users are prepared to pay.
The challenge facing the newspaper industry (and many others) is that the Internet give everyone access to content from a myriad of sources. News is ubiqitous. And the core news is the same wherever you get it from.
Murdoch will only persuade people to pay if he can (a) differentiate his content from other sources and (b) deliver sufficient value.
But perhaps he is missing the point. Perhaps the change is bigger than that and it needs a bigger solution. Perhaps it is the very nature of the news product that is changing.
These days the big stories don't break first in the papers, or even on TV. They break on Twitter! Any top story is spread through a multitude of websites, including social networks and video and picture sites. Editorial is provided by your favourite blogger and everything is accessed through your mobile phone.
So where do newspapers really ad value in an oneline world?
I think Murdoch has got some serious thinking to do!
(Recommended article: The end of the age of Free.)
Rupert Murdoch says that he is going to do just that. He is "considering charging for [content on] more of his internet sites". This would of course create a new revenue stream, but only if users are prepared to pay.
The challenge facing the newspaper industry (and many others) is that the Internet give everyone access to content from a myriad of sources. News is ubiqitous. And the core news is the same wherever you get it from.
Murdoch will only persuade people to pay if he can (a) differentiate his content from other sources and (b) deliver sufficient value.
But perhaps he is missing the point. Perhaps the change is bigger than that and it needs a bigger solution. Perhaps it is the very nature of the news product that is changing.
These days the big stories don't break first in the papers, or even on TV. They break on Twitter! Any top story is spread through a multitude of websites, including social networks and video and picture sites. Editorial is provided by your favourite blogger and everything is accessed through your mobile phone.
So where do newspapers really ad value in an oneline world?
I think Murdoch has got some serious thinking to do!
(Recommended article: The end of the age of Free.)
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