Social networks - more than Wispa

A spontaneous the consumer campaign launched on Facebook and Myspace last year calling for the re-launch of the Cadbury’s Wispa bar.

To Cadbury’s eternal credit they sat up and took notice of this campaign and the Wispa bar was re-launched last September - selling 1.2million bars in a single week.

The Wispa is not only still out there but has been credited largely with helping Cadbury buck the recessionary trend with a whopping 30 per cent rise in its profits. By the end of last year Wispa had accounted for a massive £25million in sales - and that was just the last few months of the year.

Your customers are talking about you online, join the conversation and start listening. You just might learn something useful!

(Sotry from The Insider.)