TV is moving online at an incredible pace. In the last week we have had Sky offering online only subscriptions, MGM putting full length content on YouTube and BBC adding pre-booking to the iPlayer allowing you to set up an automatic download of programmes that have not yet been aired.
What are the consequences of this? Obviously it increases the fragmentation of TV media, but does it change the fundamentals? Content will still be paid for by advertising, it's just that media companies (and advertisers) are going to have to find new ways to attract people's attention let alone to engage them.
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