The media landscape of the future is emerging.
It shows 2 trends, first is the breakdown of the percieved differences between channels. The new user is constantly consuming media, whether by mobile, Internet or TV is of little consequence to them. They just want what they want now, wherever they happen to be. (More...)
The second is the source of the content they are consuming. Anyone can publish anything now and users are consuming content produced by everyone from me to big corporations as well as the traditional media producers. The interesting thing is that they don't seem to differentiate between them source particularly. They are as likely to trust something they've read in a personal blog as something published by the BBC. (More ...)
Getting your message across in this world will be an increasing challenge.
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