According to a recent study by Grunwald Associates (Study: Kids are Multitaskers On TV, Web, Mobile ), 64% of kids in the US go online while watching television. And 73% of TV-online multitasking kids are engaged in "active multitasking," defined as content in one medium influencing concurrent behavior in another.
Obviously these stats are for American teenagers, but it is reflective of a growing trend driven by the all-pervasiveness of the Internet.
What does it mean? Well it means that you cannot think of your Internet marketing activity as existing separately from your other marketing activity. To do so will seriously reduce the effectiveness of both activities.
Increasingly users expect to continue their relationship with their chosen suppliers through whatever media they happen to be using. For example, short-code texts make an excellent return path for outdoor advertising, as do websites (if not Red Button sites) for TV ads.
Always put yourself in the consumers position and ask how would you like to make the next contact.
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