Only 1% of users are "creators"

This is a bit of an old stat, but not one I'd seen before. And I think it's very interesting. Apparently there is an emerging rule of thumb suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it. (The Guardian, July 2006).

It's interesting as it gives a perspective on the value of any interactivity and contributions that you are able to generate on your website. And in the glorious new world of Web 2.0 where UGC (User Generated Content) is king, it certainly shows that if you are generating any user content on your website you are doing pretty well. More cynically, it would suggest that you shouldn't base your website on UGC unless you are pretty sure you're going to be generating a lot of traffic.