The PM Forum has just done a survey of 211 legal and accountancy firms to see what they think of Christmas cards. The response is pretty inconclusive as you might expect, as this sort of thing is really a matter of personal opinion. It's fair to say that whatever your opinion, you'll be able to find something in the report to support it and something directly opposed to it.
I'd hate to make a judgement on the rights and wrongs delivering a Christmas message, but I was entertained by the reasons given as underlying people's reasons for eCard. "Accountants use electronic greetings to save money; law firms want to save the planet. 23% of firms retain the savings rather than giving them to charity."
I guess that the only inescapable conclusion is that sending business Christmas cards is a business decision. And in this case, it's about managing people's perceptions of your business: I'd suggest that if you want to be perceived as a leader rather than a follower, get up to date and do it online!
FULL RESULT (Word doc)
PS - I'd also like to suggest a slightly different survey for next year. Why not ask the clients what they would like to receive?
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1 comment:
Hmmmm, interesting, we have always sent out christmas cards in the traditional way via Royal Mail. I do think there is something nice about getting something in the post, you know that the person has taken the time to sign the card and pop it in the post. This is a little more personal than an email version that was sent to millions at the touch of a button.
Also, with our obvious graphic design and print background our clients would expect it.
I am so overloaded with e-marketing stuff now in my inbox (due to my addiction to clothes shopping)that I do just delete it all without looking at it. So even if it was simply saying 'happy christmas'I would asume they were trying to sell me something and delete it.
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