According to a Barclaycard survey of 1,000 retailers, two-thirds (69%) of UK retailers are missing out on potential revenues by not offering their goods or services online. [Source: Barclaycard via E-Consultancy Blog, December 2006]
23% claimed the cost of setting up online was a major barrier. 13% were put off by the technical knowledge required to set up a website. But are these concerns justified?
In theory you can get an online shop up and running for £500. If you use an Open Source shop and can write some code. £1000 would get you up and running using a product like Actinic, but again you'd need to have a pretty good grasp on what you're doing, especially if you wanted to do anything that wasn't straight out of the box. I would have said that pretty much anything that has the chance of moving your business forward will cost more than a grand.
So ultra cheap is possible, but not straightforward. And you need technical knowledge.
So what does it cost to outsource the development of an online shop. Well , about £4,000 is a sensible starting price. For that, assuming you go to someone who knows that they are doing, you should be able to get a fully functional shop. OK the design would be straightforward (but not "crappy" looking) and you wouldn't be getting much in the way of bespoke functionality. But you would be able to sell to a hitherto unreachable audience.
What else could you spend £4k on that could open up a completely new seem of new business for you?
Which says to me that cheap is possible and you don't need technical knowledge. So what are you waiting for. I'd say give it a go. What have you got to lose.
Check out www.justeau.com to see one we did earlier ;-)
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